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Tag: Advertising

Comment Happy Snapper: The Anti-AI Future Is Unpredictable

The biggest annual date in the Christmas marketing calendar, the new John Lewis advert was unveiled to great fanfare earlier this month. The story is about a young boy excitingly planting a seed to grow a Christmas tree and instead finds himself confronted with a giant Venus flytrap. The unruly carnivorous plant doesn’t fit the traditional tree stereotype held by the family and is relegated to the garden. It soon becomes cherished thanks to it spitting out a collection of tailored gifts all to the sound track of original song ‘Festa’ sung by Italian Andrea Bocelli. More big shop of horrors than Little Shop of Horrors, recently, John Lewis needed something to capture the public’s imagination and get the tills ringing. The advert seems to be a hit and garnered 240 pieces of...

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