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Wednesday, 13 October 2021 09:57

Moncler Launches First Men's Fragrance

Moncler Pour Homme fragrance men'sMoncler has unveiled its first-ever fragrances, Moncler Pour Homme and Moncler Pour Femme. The new fragrances are the latest in a long line of inspirational creations by the brand and a natural extension of a 360° lifestyle brand celebrated around the world for its heritage of mountain excellence. 

Left - Moncler Pour Homme - 150ml - £170 exclusive to Selfridges

The fragrance duo shares a unique 'Mountain Woods' accord exclusive to Moncler. This warm, sophisticated woody element is a common DNA that evokes the pioneering spirit of the brand. Beyond this accord, each fragrance unveils an intrinsic blend of prestigious natural materials and unique accords formulated in the hands of perfumers Nisrine Grillié, Quentin Bisch, Antoine Maisondieu and Christophe Raynaud at Givaudan.

“The Mountain Woods accord is the common thread between the women’s and men’s fragrance. For its woody, outdoors feeling, we used cedarwood. For the stylish sophistication of the house, we worked with a saturation of amber. Together with Antoine Maisondieu, we added sandalwood for its comforting, creamy warmth.” says Nisrine Grillié.

Moncler Pour Homme is a woody aromatic fragrance created by perfumers Antoine Maisondieu and Christophe Raynaud. Said to capture the vibrant natural beauty of an alpine forest, the fragrance contains an unprecedented saturation of woody notes. Starting with the exclusive Alpine Green accord for Moncler that, combined with the energising freshness of clary sage, lifts the fragrance through a leafy expanse of mountain pines.

“Moncler Pour Homme is a deep-dive of woody notes – much more than any classic men’s fragrance. The Mountain Woods accord present in both fragrances is accentuated a lot more in Moncler Pour Homme. For Christophe Raynaud and I, the idea was to play that against the fresh, green element of the Alpine Green accord with aromatic touches of pine resin, sage and cypress. To that effect, Monler Pour Homme is very modern in the way that it has a long dry down – it doesn’t really follow the formal construction of a traditional perfume.” says Antoine Maisondieu.

The fragrance is showcased in a unique ‘borraccia’ flask-shaped bottle encircled with a ribbed silver case and cap – a utilitarian echo to Moncler’s mountaineering origins and the iconic quilted construction of a Moncler jacket. The Moncler Pour Homme bottle features a silver-dipped effect and an LED screen adorns the bottle of the rechargeable 150ml edition with an illuminated message panel customisable via a Bluetooth-powered smartphone app. This playful innovation allows you to write a personal note that appears in scrolling red letters across the bottle’s mirrored façade when activated by the Moncler logo-shaped push button in contrasting black. 

TheChicGeek says, "The first Moncler fragrance was always going to be a fresh wood, naturally, conjuring up those snow covered pined peaks and crisp mountain air. The brand has grown to become one of the biggest and more desirable of the designer down coat brands, particularly its multitude of small designer collections under its Genius header. The LED bottle idea sounds fantastically fun, love the personalisation element, and also relates to Moncler's technical expertise."

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