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Tag: Christmas

Comment Bad (Branded) Christmas Trees

Louis Vuitton’s Claridge’s ‘Tree’ We’ve all heard of Bad Santa, but what about bad Christmas trees? Whether Pagan, Christian or anything else, we all except the commercialisation of Christmas. It is the retailers and brands biggest time of the year, most of the world over, and the reason it is called the ‘Golden Quarter’. The designer Christmas tree isn’t new. From shopping centres to hotels to train stations, brands have grasped the opportunity to look altruistic and generous while getting their names out there and many metres tall. The host gets a free tree, usually to a high spec, and the subsequent publicity interest and social media potential of having a ‘big name’ attached to the tree. Gucci’s tree for Galleria Vittorio Emanuele II There...

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Comment: Baked Goods: The New Luxury Entry Product

Gucci Osteria’s panettone tin Once the luxury goods industry’s entry level products, today, consumers are balking at the price of perfumes and sunglasses with some premium brands even touching four figures. In the US, beauty retailer, Sephora has taken to locking up its fragrance section due to rampant shoplifting. A luxury downturn and cost-of-living pressures has made many people rethink these purchases and some are looking for something less pricey, but still with that all important name and branded packaging, especially during gifting season. Baked goods and other edible treats are now the entry products from the world’s biggest luxury brands. Brands like Dolce & Gabbana, Gucci and Prada, through its Marchesi 1824 brand, are all pushing panettones, balsamic vinegars...

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Comment Happy Snapper: The Anti-AI Future Is Unpredictable

The biggest annual date in the Christmas marketing calendar, the new John Lewis advert was unveiled to great fanfare earlier this month. The story is about a young boy excitingly planting a seed to grow a Christmas tree and instead finds himself confronted with a giant Venus flytrap. The unruly carnivorous plant doesn’t fit the traditional tree stereotype held by the family and is relegated to the garden. It soon becomes cherished thanks to it spitting out a collection of tailored gifts all to the sound track of original song ‘Festa’ sung by Italian Andrea Bocelli. More big shop of horrors than Little Shop of Horrors, recently, John Lewis needed something to capture the public’s imagination and get the tills ringing. The advert seems to be a hit and garnered 240 pieces of...

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Tried & Tested New AW23 Eaux Triples Buly Fragrances

Officine Universelle Buly has added four new scents to its water based Eaux Triples collection. They include Madagascar Amber, Maltese Iris, Lebanese Cedar and Eritrean Myrrh. TheChicGeek says, “Buly is all about stepping back in time. The level of detail and volume of products – there are over 140 different types of combs and brushes – gives you the sense of tangible ancient history. You can just imagine Napoleon using the products in the latest blockbuster. The Eaux Triples range of fragrances are water based so they are very light. This is not for the lover of strong and overpowering. They are like colognes, so can be splashed lots and often. My favourite from the new range is Lebanese Cedar. It has a cedarwood note infused with verbena and vetiver. My...

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