An optimist will look at COVID 19 as a opportunity. From the current crisis in fashion and retail will come the chance to snap up valuable brands at distressed prices. But, what makes a brand truly valuable?
Left - 1950s Teddy Boy in his classic Crombie coat
It usually starts with the name and whether it has any longevity, goodwill or future.
If that name has entered everyday lexicon then it is a very rare and valuable asset indeed. Joining the likes of Sellotape and Hoover, it rarely happens in fashion when a brand becomes the generic term, but Crombie is one such brand.
Meaning a formally tailored, three-quarters length covert coat with a contrasting velvet collar, the Crombie coat had recently become associated with the likes of Nigel Farage and Del Boy and a kind of dated city boy look.
J&J Crombie Ltd. was founded by John Crombie and his son James in Aberdeen in 1805, making it one of Britain's oldest brands. Starting as a fabric manufacturer, Crombie moved into making coats to supply armies in America and the UK during the 19th and early 20th centuries. Crombie lists Cary Grant, Winston Churchill, King George VI, Dwight D Eisenhower and John F Kennedy as distinguished wearers. From 1995 to 2004, Crombie also held the Royal Warrant as a supplier to the Prince of Wales.
A modern classic, a Crombie coat was retailing for around £900, but that is now on hold.
The brand’s home page currently reads, “In light of current world events, we have now fully suspended our retail, wholesale and supporting administrative operations until further notice. We will continue to monitor the global situation and hope to resume operations in the fullness of time. We’d like to thank our many clients for their custom and patronage and wish everyone a safe and healthy summer.”
Right - 1980s Car Dealer Arthur Daley in his Crombie
The brand has been up for sale for a while. It was formally announced in March 2020, when owner, Alan Lewis, 82, through his investment company, Hartley Investment Trust, told Drapers, “We are willing to divest non-core assets such as Crombie, which we believe would be of particular interest to a focused fashion business with the infrastructure to efficiently scale up this brand internationally, or to a retail chain looking to bolster its portfolio of unique intellectual properties.
“Crombie’s worldwide trademarks allow for expansion and diversification into a wide range of product categories, including cosmetics and accessories.”
Crombie has one store located at 48 Conduit Street in London which it sold in Nov. 2019 to a private Chinese buyer for £9.9 million with the intention of Hartley Investment Trust still occupying the building. Crombie’s turnover to the year ending March 2019 was £523,000, with a loss before tax of nearly £300,000, this was an improvement on 2018 when it was nearly £400,000 on a turnover of £430,000.
Hartley Investment Trust has interests in banking, property, energy, leisure and retail. Lancashire-born Alan J Lewis, CBE, a former Conservative Party Vice-Chairman told the Yorkshire Post in 2012, “I came here (Slaithwaite, West Yorkshire) and took over Illingworth Morris which was a public company, which was in trouble and owed the banks about £50m with 6,000 people employed and I turned it around from a substantial loss to a substantial profit and shares went from 13p to 186p.
“We concentrated on ensuring that we invested in the high margin business, low volume, rather than high volume, low margin business, so really concentrating on the quality end and the creative end of the business, and that made an awful lot of money.”
In the 1980s, the group was one of the world’s biggest wool textiles manufacturers handling almost half the wool imported into the UK. The Illingworth Morris group included up-market knitwear maker Hawico, worsted spinning operations Daniel Illingworth, suiting makers Huddersfield Fine Worsteds, chemical business Westbrook Lanolin, Woolcombers, Winterbotham Strachan & Playne (the world’s leading supplier of cloth for tennis balls and billiards tables), and Crombie.
Left - Three out of the four Beatles are wearing Tommy Nutter suits on the Abbey Road cover
Mr Lewis took the company private, making vast profits and a net lender to the money market – heralding the formation of Hartley’s investment banking division, Hartley Investment Trust, in 1983.
Hartley divested many of the brands with the implosion of the UK’s textile industry, turning many of the old textile mills into residential property and business centres, but retained the ownership of Crombie.
Another important brand Lewis owns is the iconic tailor, Tommy Nutter. In 2014, after a four year high court battle, Lewis agreed to buy the rights to ‘Nutters of Savile Row’ which left him free to use the Tommy Nutter brand.
The year before, David Mason's 'Nutters Holdings' won the right from the UK's Intellectual Property Office for the Tommy Nutter trademark to be revoked from J&J Crombie due to non-use. Mr Lewis was ordered to pay costs of more than £3,000. However, he appealed against the decision, arguing that he had kept the name in use. A spokesman for Mr Lewis said at the time, "Crombie owns the Tommy Nutter brand, and every season a range of Tommy Nutter branded clothing is available in Crombie stores in the UK."
Previously, Mr Lewis had been in talks to sell ‘Tommy Nutter’, a brand he had started with Tommy Nutter in the early 1980s when he had parted ways with business partner Edward Sexton and ‘Nutters of Savile Row’, to a subsidiary of Fung Capital - the private investment arm of the billionaire Fung family of Hong Kong. The deal never materialised.
Tommy Nutter produced a variety of legendary designs under his own name - including Jack Nicholson's Joker costumes for the 1989 Batman movie - while Crombie supplied him with the cloth. He died in 1992.
What we have here, if sold together, are two of Britain’s greatest sleeping menswear brands. One traditional, loaded in history, the other, a pioneer and icon of tailored fashion, but both heaving in icons from statesman to superstars. Confucius once said, “The gem cannot be polished without friction” and, while it would take substantial investment to bring these menswear two brands back, they have a natural sparkle and value most brands don't.
Buy TheChicGeek's new book FashionWankers - HERE
Left & Below - Credits - Gifted - Coat - Parka London, Shirt - Emmett, T-Shirt - Fashion Wankers, Jeans - Paige, Shoes - Dune
I spotted this coat on the Gucci catwalk in February. It is the type of coat people bought in the 1950s and 1960s and came with a matching hat, usually a Baker Boy style. It's the same coat grannies were wearing 40 years later and has that vintage feel that I'm always looking for.
Looking like a walking pub carpet or wallpaper is the look for AW18. Even though it's fairly loud, you could pretty much wear this coat with anything and it would take centre stage while making it look like you'd pilfered your grandmother's wardrobe. You'd probably have to sell her to pay for it anyway!
Left & Below - Gucci - GG Diamond Wool Coat - £2660
See more picks from TheChicGeek's Milan Scrapbook here
What do you get when you cross one of the nicest guys in fashion and a cult British cold water surf brand? The new designer collab. from Finisterre.
Left - CR X Finisterre Scarf - £45
Debuted at London Fashion Week in January 2018, the collection is based upon a shared ethos and rooted in sustainability. Finisterre and Christopher Raeburn have used performance fabrics, sealed seams and recycled insulation throughout the collection, from the Insulated Waterproof Coat to the Albatross Crew Sweater.
Right - CR X Finisterre Intarsia Albatross Jumper - £160
The 20-piece collection features outerwear, knitwear and accessories.
“The inspiration for the collection was the sea and, specifically, immersion in the harshest of conditions. On a more personal level, it’s also about my trip down to Cornwall and to Finisterre HQ where I got to meet Tom Kay and embrace cold water surfing with the team. It really allowed me to ‘immerse’ myself in the world of Finisterre, and the unity was born.” says Christopher.
I particularly like the made in Portugal knits with the albatross silhouettes. I think these are going to soar away very quickly! Soz.
Left - CR X Finisterre Insulated Cocoon Coat - £325
David Morris, Senior Footwear Buyer, MRPORTER.COM
“Takahiromiyashita TheSoloist offers exceptional fits and expert attention to detail, and this cardigan is the perfect example. It’s been intarsia-knitted in Japan from smooth silk in a monochrome palette meaning it can be layered or worn with just a t-shirt - a versatile SS18 piece.”
Left - Takahiromiyashita TheSoloist - Slim-Fit Argyle Silk Zip-Up Cardigan - £1365
“Arc’teryx are specialists in performance clothing without the compromise in aesthetics and this shell coat from their ‘Veilance' line is the perfect lightweight spring addition. Made in Canada, it is water and wind-resistant to see you through spring’s tempestuous weather and if the sun does decide to appear you can simply fold it into its own internal pocket.”
Left - Arc’teryx - Veilance Monitor SL Packable Water-Resistant Shell Coat - £560
“Nothing gets you excited for summer more than a new pair of sunglasses and this handmade, round frame pair by Cutler And Gross are in my wish list. They have a timeless appeal which will leave you sipping pina coladas in style.”
Below - Cutler And Gross - Round-Frame Acetate Sunglasses - £310
“Sandals are key trend for SS18, these from Prada are amongst my favourites which we have to offer at MR PORTER. Made from durable black webbing on a contoured leather insole, these will look great with either a smart slim pair of trousers or a pair of well-fitting shorts.”
Left - Prada - Leather Trimmed Webbing Sandals - £415
“This Our Legacy silk yellow shirt has been dyed to give it a washed out, lived in feel, another key trend for SS18. It’s my top pick to master understated style for the warmer months ahead.”
Left - Our Legacy - New Silk Shirt - £190
Every man should be buying a silk shirt this season, read more why here
Nothing like an arctic blast to test your style mettle. TheChicGeek decided to face the 'Beast From The East', face-on, in a Nobis 'Heritage' parka. Nothing will stop TheChicGeek on his style quest to make the world of menswear a better and more refined place.
The primary red of the parka contrasts well against the white, wintry backdrop, and, like a style beacon, shines bright when teamed with other primary sportswear and accessorises. Add a pair of chic hiking boots and this beast has been well and truly beaten!
TheChicGeek is all about pink and green ATM. He's named it 'prawn cocktail & avocado', (you can see more here fresh from the catwalks of Milan) and it has a fun freshness that will see you right into the new year.
There is a lot of baby pink in menswear at the moment, thanks to Kanye and his Yeezy. Don't wear it in his Mad Max style, but team with primary colours, like here, such as blue and green.
Finish the look with quality accessories and plenty of peace & love!
Credits - Full look Paul Smith AW16
Shot by Robin Forster on Olympus PEN
More images & video below
I often get asked via my AskTheGeek section how to remove bobbles from clothes. Well, how about getting a coat that couldn't possibly bobble anymore?!
This beauty from Jigsaw is one of my favourites of the season and a total men's must-have. Made from a large bouclé fabric, it feels like a cross between a jumper and coat: perfect for those days to cocoon yourself against the cold.
Keep things simple underneath, such as here with a polo knit and slim jeans or trousers, and you'll be fine and dandy when it's cold enough to wear it.
Left & Below - Jigsaw - Luxe Bouclé Wool Double Breasted Coat - £298
One of the best and most directional collections of the season, Loewe’s menswear is overseen by the inventive eye of Irish designer J.W. Anderson.
This, his second menswear collection for Loewe, sees a creative rebrand of this traditional Spanish luxury goods company while respecting and using its expertise in leather goods.
This suede coat is one of the menswear highlights of the AW15 collection. Featuring bold red piped details on generous pockets it continues the exaggerated and retro details many menswear designers are pushing this season. At nearly £5,000 it is a major investment, but oh, what a beauty!
Left & Below - Loewe - Contrast Trim Suede Trench Coat - £4990
Available at Selfridges