Displaying items by tag: Grey Amber

Jimmy Choo new ‘Urban Hero’ “combines sophistication and sensitivity with a touch of rebellion, an artist at heart; the city at night his canvas.”

Jimmy Choo has cast renowned street artist Jules Dedet, aka L’Atlas, as the face of the fragrance. A woody aromatic designed for Jimmy Choo by Antoine Maisondieu and Marion Costero of Givaudan, it starts with lemon caviar and black pepper. The heart opens with rosewood and vetiver with a drydown of grey amber and leather.

”We wanted to create a modern urban signature, in order to capture the spontaneous nature of street art, using blends of colours and textures, the way that street artists do.” explain Antoine Maisondieu and Marion Costero.

TheChicGeek says, “For some reason I had ‘Urban Decay’ in my head for the name of this fragrance. ‘Urban Hero’ isn’t quite so bad. You know how old ‘street art’ is when the artists start to look like somebody’s dad! L’Atlas - no? me neither - is giving Jimmy Choo some urban edge. (I can’t imagine this one getting messy on the railway sidings any evening soon).

This fragrance is about as edgy as a Jaffa Cake. It has a very safe set of masculine ingredients and, while nothing bad, it’s nothing we haven’t seen many times before. Mass fragrance brands need to start taking risks if they’re going to stand out from the crowd. Fragrance saturation is catching up on luxury brands and people aren’t as seduced by the designer name anymore.”

Jimmy Choo - Urban Hero - 100ml - £70 - Stockist: The Perfume Shop

Disclosure - A sample product was gifted by Jimmy Choo to review