Inspired by the shape and detailing seen on vintage marmalade jars. Jo Malone London celebrates all the fun of the fete with a new collection, The Marmalade Collection. Five scents; Tangy Rhubarb, Rose Blush, Orange Peel, Elderflower and Blackberry & Bay are included in the new 30ml cologne range.
Natural fruit extracts were created specially for The Marmalade Collection by one of the UK’s leading soft fruit processors in Blairgowrie, Scotland. Usually used in the food industry, fruits and berries from local growers are steam distilled into draughts that are added directly to the fragrance. These extracts help to capture the true vibrancy of tart rhubarb and juicy blackberry.
Celine Roux, Global Head of Fragrance says, “Over 10 years ago, we launched the Sugar & Spice collection, which was inspired by beloved British puddings. This worked really well, and I started thinking about fragrances themed around jams and, in particular, marmalade. Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime, conjuring up images of English breakfasts, high teas and village fêtes.”
TheChicGeek says, “This looks like Jo Malone’s attempt to woo the Gen Z customer; smaller sizes, cheaper price points, Helvetica-like hipster packaging and sweet shop type fragrances. The imagery is a mix of Gucci and soft-focus Sofia Coppola. This feels like a completely different customer for them, though some of their fragrances have always had a mix of sweet and gourmandy in there. I haven't tried these to recommend any."
Jo Malone - Marmalade Collection - 30ml - £55
jomalone.co.uk and Jo Malone London stores nationwide from 1st May 2021
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Jo Malone has launched solid perfume travel-ready palettes featuring some of their most popular fragrances. A light, smooth texture, containing pure beeswax, ensures a rich scent when applied to the skin. Customers can fill their palettes with their choice of two Jo Malone London scents from Lime Basil & Mandarin, Basil & Neroli, Pomegranate Noir, English Pear & Freesia, Blackberry & Bay, Nectarine Blossom & Honey, Peony & Blush Suede, Mimosa & Cardamom, Wood Sage & Sea Salt and Oud & Bergamot. When it’s time to try a new combination, simply use the enclosed pin to pop the two scents out of the palette.
Left - Fragrance Combining Palette - £24, Solid Perfume - Cologne - £14, Solid Perfume - Cologne Intense - £16
TheChicGeek says, “Something new from Jo Malone. Affordable and fun, these solid perfume palettes are perfect for travel - you no longer have to worry about fragrance eating into your toiletries liquid allowance for hand luggage and also means you can have two fragrances at the same time, which works with Jo Malone’s famous ‘Fragrance Combining’ (Trademark!).
The formula is soft and creamy and allows for a different, more intimate way of applying fragrance. This feels like more about fragrance for you, than for others. The palettes aren’t huge, and I don’t think they’ll last very long if you’re using them all the time, but, I think constant refresh is part of the point.
They’ve missed a trick not designing the palette so the pin, to remove the fragrance, can clip onto it. But you could just use any pin if you lose it. This is a really fun idea and makes a new entry product for Jo Malone. It feels younger and I think they could have had more fun with the packaging and maybe they could offer palettes in brighter colours or designs. I guess, if this is a success, this will become their equivalent of a jewellery charm bar. It could also become the Nespresso of fragrance!”
Disclosure - The products were gifted by Jo Malone to review
Forest-fresh moss mix with a warm touch of golden amber and topped with a luminous burst of cardamom.
TheChicGeek says, ‘Who knew snowdrops had a fragrance? Maybe a little bit of artistic license from Jo Malone, but it works for the festive season and into the New Year. We have summer fragrances, so why not Christmas ones?
The first symbol of spring, long before winter ends, the snowdrop isn’t know for its fragrance. This has that slightly fizzy and sugary greeness with white flowers poking through. An easy wearer, the spicy cardamom gives it that festive warmth and sparkle. After the Huntsman collab., I just wish Jo Malone’s packaging was slightly less feminine and more neutral, but I'd happily wear this the whole of December and January”.
Left - Jo Malone - White Moss & Snowdrop - £96
Jo Malone has teamed up with Savile Row tailors, Huntsman to release 4 fragrances aimed at men. They are: Amber & Patchouli, Assam & Grapefruit, Birch & Black Pepper and Whisky & Cedarwood.
TheChicGeek says, “The first thing to point out is that none of these fragrances are new. They were all part of Jo Malone’s limited summer editions over the last few years - see more here - As many of those probably passed guys by, they’ve brought back these four.
Huntsman is one of Savile Row’s most famously expensive tailors, but doesn’t have the design identity to play around with, so I think they’ve done really well just replicating the gold huntsman lettering on the front window onto the bottle. Simple yet classy.
They could have gone all silly prices with this, but I’m glad they’ve kept it in line with the rest of the Jo Malone brand. My favourites are Assam & Grapefruit, which gives you that yummy and zesty Earl Grey aroma and Birch & Black Pepper, which is the simple punchy notes of smokey birch tar and spicy black pepper. The Amber is fairly forgettable and the Whisky one just isn’t boozy enough for us boys. Cheers!”
Available at Jo Malone London Boutiques and at Huntsman Savile Row - 100ml - £120 each
“Marigold is a fairly unusual ingredient. Its fruity and aromatic facets contrast harmoniously with the fresh and natural tones of jasmine sambac. Together they capture the vibrancy of an Indian flower market,” says Mathilde Bijaoui, Jo Malone Master Perfumer.
Left - Jo Malone Cologne Intense Jasmine Sambac & Marigold - 100ml - £115
TheChicGeek says, “The green, hypnotic fragrance of the Arabian jasmine is the star here. It’s the kind of fragrance you want to inhale as deeply as possible to make it last longer. The top is marigold, which I didn’t think had much a scent(?), and the base is benzoin, a balsamic resin from the bark of the Styrax tree.
Add in ylang, ylang, vanilla and amber and you not only have an Indian flower market, but one of those rare, warm British summer nights when the climbing jasmine is pumping out as much scent as possible into the night. While this is instinctively feminine, the lines are blurring so much in fashion, beauty and gender, that anything goes.”
Launching nationwide April 2018
Like Jo Malone? Read English Fields review - here
This year’s limited-edition range of Jo Malone scents is inspired by English fields. “Sunlight skipping across golden fields. Plentiful. Rich with precious grains. Hearty oat. Fluffy barley. Earthy rye. A warm and wholesome celebration. Cooled by the freshness of flowers. Poppies. Primroses. Cornflowers. Alive with colour. Dancing happily to the hum of crickets. The buzz of bees. The essence of the English landscape in five captivating scents,” or so the blurb goes. I can feel a Sting song coming on!
Left & Below - Jo Malone - English Fields - 30ml - £47
TheChicGeek says, “ The five scents are; Poppy & Barley, Primrose & Rye, Oat & Cornflower, Honey & Crocus and Green Wheat & Meadowsweet. The middle, gourmand three are the most interesting; the other two I think you can find elsewhere.
Primrose & Rye is pure holiday sunshine. It has that dry sun-tan lotion smell - a bit like Tom Ford’s Soleil Blanc - from the mimosa and vanilla. The Oat & Cornflower smells really oaty with a hint of hazlenut, while Honey & Crocus, many people's favourite, smells like an almond biscuit, in a good way. The honey and almond milk will certainly get those saliva glands operating. I think they need to pump this into supermarkets to make us buy more!
This is a really fun collection and, like I’ve been saying for ages, these small sizes make it more playful and something you take away on holiday, plus they run out before you get bored. They just need to make the names on the bottles larger as you really need to concentrate to read them.”
Like Jo Malone? Have you seen the latest Cologne Intense fragrance? here
Jo Malone takes a trip to Namibia and uses the potent sap of the myrrh tree in the latest fragrance in their Cologne Intense range. This species of myrrh grows on mountains in the northern region of the country. In the dry season, the resin from the omumbiri myrrh tree is collected and left to cure in the African air for a few weeks. No tapping ever occurs in the region to ensure a sustainable wild population of these exotic myrrh trees.
TheChicGeek says, “This is very warm and gourmandy - that’s the almond and vanilla. It’s an oriental wood with the myrrh being the focus. It contains classic masculine fragrance ingredients too, such as lavender and tonka bean, but overall it’s the sticky warmth that resonates and tonka bean adds depth with a metallic edge. The myrrh isn’t distinctive, but like amber and oud, these tree resins have the warm depth people look for in modern fragrance”.
Left - Jo Malone - Myrrh & Tonka - 100ml - £105
Part of Jo Malone’s Cologne Intense range, Orris & Sandalwood, centres around orris, the name for the dried root of the iris. One of the most expensive ingredients in perfumery it is grown in Tuscany and takes many years to dry out.
Here it is combined her with top notes of violet, and a base of sandalwood.
TheChicGeek says, “This is the dirty side of orris. The initial burst of fragrant violet doesn’t stop this from quickly drying down to an earthy, woody and almost animalic base. This would appeal to those fans of oud or incense type fragrances. It has a strong beginning which does lighten with time”.
Left - Jo Malone - Cologne Intense - 100ml - £105