Straight from the dry cleaners, the trend for boxfresh, cellophane wrapped and pristine fashion hit its zenith at the recent Paris shows.
Make like your granny's sofa and add a clear coat for SS18. Perfect for public transport!
From Left - Balenciaga SS18, Ports 1961 Resort 2018, Balenciaga SS18
Milan is home to many of fashion's megabrands. This powerhouse is full of the commercial sex appeal we've come to expect from the home of Italian fashion. TheChicGeek casts his expert eye over the details and trends worth coveting:
It could have something to do with the recent MET exhibition in New York, or simply the cycle of Chinese influence is coming around for another season, but look out for Mao collars and delicate Chinese decoration in relaxed, voluminous shapes.
From Left - Gucci, Dolce & Gabbana, Dolce & Gabbana
Step straight out of bed, or straight in, depending on timings, with the new dressing gown type coats and pyjama shirts.
Below - Both - Bally
No, you're not seeing things. Colour and pattern are stylishly distorted to make the wearer standout while confusingly blending in.
From Left - Salvatore Ferragamo, Salvatore Ferragamo, MGSM
Call it ethnic or ASOS!, everything is untucked and in a longer length. Just be careful when wearing with shorts.
Below - Both - Versace
Comfort seems to be the key for technical fabrics today: a new ease of movement and travel focused.
From Left - Jil Sander, Prada
Shake that money maker! The money spinner for the majority of major fashion brands, it appears on the catwalk in recognition of the part it has played in creating these brands and the fashion landscape today.
From Left - Calvin Klein, Ports 1961, Calvin Klein, Ports 1961
Not so much Hitchcock as Attenborough with parrots to hummingbirds seen on the chests of menswear from Milan.
From Left - Gucci, Ports 1961, Dolce & Gabbana
I can see right through this trend which was first seen in London.
From Left - No.21, Gucci, Gucci
Just because - The new Gucci is slightly mental - good mental - in a Fight Club meets Peter Sellers kinda way. Love this dressing up box style.
Left - Gucci