If Gucci did grooming, this is what it would look like. I first heard/saw of Buly - full name L’Officine Universelle Buly - a few months ago when they were just about to open a counter in the new Dover Street Market. It has just gone onto MR PORTER, as a global online exclusive, so is much more widely available.
Here’s a bit of background. It was originally founded in 1803 in Paris and was rediscovered by owners, Mr Ramdane Touhami and Ms Victoire de Taillac, who reinvented the brand in 2014 and has since become highly-regarded for its naturally sourced products and handmade grooming accessories.
They sell over 700 products including tens of different types of combs and interior fragrance products.
Left - Buly - Crème Pogonotomienne - £33 from MRPORTER.COM
TheChicGeek says, “For something that looks so old, Buly is surprisingly refreshing. It is part of the trend for richly decorated products which give the impression of ancient manuscripts and knowledgable elders. These products look like something da Vinci or Michelangelo would have used and feel like a discovery. I've wanted to try some since I first saw it.
I tried the Crème Pogonotomienne (shaving cream). It's a mouthful and means to cut the beard in Greek. Buly is anti-plastic so all products come in metal tubes or glass packaging. This is a metal tube with a metal top and adds to the historical feeling. The reason, Mr Touhami says, is that plastic packaging, as you squeeze it, lets air into the product and therefore bacteria.
This is a light, white shaving cream containing burnt hinoki wood and goes on and washes off easily. The smell is strong. I think it smells like burnt marzipan and when I look at the ingredients it does contain sweet almond oil.
It’s often hard to review a shaving product as it’s usually as good or as sharp as your razor. Unless you have a reaction or breakouts, they are usually all pretty passable. That said, the smell of this makes shaving something different. You’re transported to the world of Buly; dusty mahogany drawers and stone floors making ancient magic. It’s not cheap, but it sure looks nice next to the sink, but, there is substance underneath all that beautiful packaging”.