Tattooed, British influencer, Stephen James, first entered the men's grooming space when he opened ELIJAH, Spain's largest tattoo and barbershop, in Barcelona in 2018.
The ELIJAH hair collection includes styling products such as Sea Salt Spray, Matt Clay, Semi Paste, Argan Oil, Volume Powder and Beard Oil. The wash products include a Tea Tree Shampoo and a Tea Tree Conditioner.
Prices from £16
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American shaving brand, Harry’s, launches a new range of hair and shower products. Four hair styling products include; Texturizing Putty (£9), Taming Cream (£7), Sculpting Gel (£7) and 2-in-1 Shampoo & Conditioner (£8). While three shower gels - Shiso, Stone & Fig - are without the use of sulphates, dyes or parabens and priced at just £5.
Left - Harry's haircare going American super-size - 414ml - 2-in-1 Shampoo & Conditioner - £8
TheChicGeek says, “Harry’s has done that difficult thing of becoming trusted and familiar for one thing - razors - so that they can easily add new products and ranges and be welcomed by consumers.
This affordable end of the market is getting busy and prices are keen. Bulldog’s new shower gels were 500ml and priced at £4.50, though, disappointingly, they didn’t smell of very much. The one here is still a decent sized 250ml and available at £5.
They are still talking about ‘disrupting’ things, but after being bought by Wilkinson Sword for $1.37bn (£1bn) in May, this year (2019), I think it’s safe to say they are now part of the grooming establishment yet they're still cool. (For now).
These products are serious American sizes. The shampoo/conditioner is a whopping 414ml. That could last me a whole year I think! I don’t usually like combined shampoo/conditioners, but this feels like more like a shampoo and has a refreshing peppermint scent.
The shower gel is pretty standard. I tried ‘Stone’, it “brings the outdoors inside, transporting you to a fresh air walk along rocky cliffs at dawn”,or so the blurb says. I didn’t quite get that, I was looking more for “wet Monday in Croydon” but there’s certainly nothing wrong with this for your everyday bodywash.
Unless your order is over £10 you have to pay £3.95 delivery which does start making these much more expensive and shows the difficulty of selling single products online, but you can now get Harry’s at Boots.”
Disclosure - A sample was gifted by Harry's for review
Manual launches with a focus on ED (erectile dysfunction) and hair loss, but will expand the platform to include solutions and knowledge on everything from sex to skin, and hair to general wellbeing.
I’m trying their grooming products which consists of Mr Moisturiser, Power Shampoo & Wrinkle Warrior.
The moisturiser contains hyaluronic acid and allantoin which soothes, protects and regenerates the skin. The shampoo is infused with natural goodness from ginger, sage, olive oil extracts, with caffeine which stimulates hair follicles, biotin which boosts keratin production and saw palmetto which is proven to increase hair density.
The Wrinkle Warrior hydrates, firms and rejuvenates skin. Vitamin C fights the signs of ageing and neutralises skin damage caused by UV and pollution, coenzyme Q10, aiding the skin in regeneration and repair, and triple hyaluronic acid, which makes skin feel hydrated, plump and healthy.
Left - Manual - ‘Skin Kit & Shampoo' - Power Shampoo - 250ml, Mr Moisturiser - 100ml, Wrinkle Warrior - 50ml - £39 every 2 months on a subscription
TheChicGeek says, “Manual is similar to the American Hims brand - Read more here - which also aims to be more of a wellness brand which includes grooming alongside other issues affecting men both physically and emotionally.
I tried all three products and they all have a reassuring thickness. FYI - The moisturiser actually smells like Jean Paul Gaultier’s Le Male. I like the pump dispenser for the shampoo. It’s much better for guys who use a lot less and wastes less.
As for the Wrinkle Warrior, I don’t really see the point of neutralising skin damage caused by UV if you don’t put an SPF in the moisturiser, but, anyway.
I can’t report anything radical happening with any of these products, but that doesn’t mean I didn’t like them. I like the shampoo the most.
They want you to sign up to a subscription, so the pricing isn’t clear for individual products, which unless you’ve tried them before hand I guess many guys would be reluctant to do?”
Disclosure - The products were gifted by Manual to review
Hims is a new American ‘ personal wellness’ brand entering the UK market. ’You should look and feel your best all the time. Men now have easier access to the care they need - because men trust hims with the things they find hard to talk about.’ or so the company blurb says. The Founder and CEO is Andrew Dudum who is a serial backer of start-ups.
TheChicGeek says, “Hims is more than a grooming brand, and goes deep into the wellness area for men. Covering hair, skin, mouth, sex and health, hims is trying to broaden the grooming scope and make these new areas cuddly and sexy. The branding is great. The phallic images of the flaccid cacti feels more like a premonition when you get to my age… (On that note, they could make the information on the bottles a little bit bigger for those us actually losing our hair and of that age).
I tried the ‘dht shampoo’, ‘morning glow serum’ and ‘immunity’ supplements, all achingly cool lower case. It’s a very Helvetica type brand, - it looks a bit like an underwear brand - but I like its modern approach and tone. It’s an open platform and makes more sensitive subjects feel just as easy and fixable as buying a new moisturiser.
Hims offers erectile dysfunction and hair loss treatments, but you have to go through a consultation and an online doctor will prescribe these. The company works with a large network of doctors to prescribe Finasteride - a proven-to-work hairloss treatment - and Sildenafil - the active ingredient in Viagra - through their website - customers will be assessed by an online consultation with one of the team. If they pass the assessment (in the US an average around 10% of patients are refused), an online prescription will be drawn up by a pharmacist and mailed in a discreet manila envelope. There is a huge emphasis on aftercare and customers will be able to follow up with the same doctor to monitor use.
As for the more traditional products I tried: the blue shampoo blocks DHT to help prevent hair-loss, the serum focuses on vitamin C for its collagen benefits and cute gummy bear shaped supplements support a healthy immune system. I have tried ‘Beauty Candy’ before. (Not quite a replacement for Haribo!)
These are all fairly long term products and need a longer of period of time if you’re going to see and assess any benefits. I did want a bit more ‘glow’ from the serum though.
Hims feels like an inclusive brand rather than one trying to rinse people’s insecurities. I just kinda wish they sold the penis cacti too!”
Because the non-prescription products haven’t launched in the UK yet, they haven’t released prices, but looking at the American website they look pretty keenly priced. The prescription products are: Hair Loss (Finasteride): £35 for a month’s treatment, Sildenafil (50 mg pill): £33 for 8 pills or a months supply. There is also a £10 consultation fee on top - www.forhims.co.uk
Disclosure - The products were gifted by Hims to review
Founded by footballers, Mathieu Flamini and Mesut Özil, UNITY, is a new men’s grooming brand that has been “designed to put people’s health and our planet on the right path to a sustainable future".
The range is comprised of 11 vegan friendly products that feature the highest grade of up to 100% natural origin formulations free from SLS & SLES, parabens, PEGS, mineral oil, silicones, synthetic colours and artificial fragrance for maximum results and performance.
In a bid to reduce the use of virgin plastic, the brand sought out a bio-plastic alternative made from sugar cane that is 100% recyclable, thus minimising the carbon footprint of the brand. Alongside the product, UNITY strives to keep sustainability at its core throughout the business, with customer deliveries arriving in fully recycled craft boxes with bio-degradable and non-toxic starch chips as packing fill.
The brand also believes in the importance of giving back, with 1% of all company revenues going towards causes that seek to make a true difference to people and planet
Left - UNITY - Hair Boost – Shampoo, £10.95, Body Boost – Shower Wash, £8.95, Skin Defence – Face Moisturiser, £11.90, Skin Detox – Face Wash, £10.95
TheChicGeek says, “In our post Blue Planet world, plastic is vilified as the devil of all packaging. If only solving our plastics problem resolved the whole of our environmental issues… But, we have to start somewhere and these guys seem passionate about this subject.
Surely the most environmentally packaged grooming product ever is the humble bar of soap? Used for millennia, is it not the reason Lush made all their products solid? The problem with trying to care for the environment is - and, let’s be honest, anything in the right direction is a good thing - you put yourself out there to be ripped apart. Anything packaged and part of consumerism can be lambasted for simply existing. I think it’s important to say you care, but you also have to acknowledge you’re part of the problem. People will still need to wash and clean themselves and how a brand facilitates this can be minimised. Ernest Supplies’ pouches spring to mind.
Launching with 11 products isn’t really saying "minimal" to me, especially when there’s a shower wash for the morning and and separate one for the evening. (British people only shower twice a day on holiday, FYI).
The main parts of the tubes are made from sugar cane, - Bulldog is another brand I know who is using this too - but the tops are a 25% mix and there’s a beard oil in a glass jar. This goes back to the main problem we have of mixed recycling issues.
The branding is pretty nondescript - it feels a bit 10 years ago - and the packaging is a bit anonymous and generic. There’s no indication of the main ingredients on each product, leaving you to guess the main scent, and saying ’99% Natural Origin’ just makes you think what’s in the other 1% then?
As for the products, they’re not bad and I think they offer value. I tried 4 out of the 11. I sampled the face wash, shampoo, body wash and moisturiser. It feels natural, hence the looseness of some of the consistencies, and the smells are light and not overpowering.
I like the smell of the face wash and moisturiser. The former is a mineral clay in a light toffee colour and the latter is coconut. There’s no lingering smell from the body wash.
This feels like a reliable range, I just wished they’d tried to be more dynamic with the branding and packaging to reflect the passion they have and also to standout in a crowded market. Whispering your green credentials won't change anything”.
Below - UNITY Founders Mathieu Flamini and Mesut Özil
French colourist, Christophe Robin, has worked with Kylie Minoque, Tilda Swinton, Catherine Deneuve and, historically, the 90s Supermodels’ hair colour. This is his men’s product. It’s a shampoo with rassoul clay - draws out impurities a bit like a face mask - and Tahitian algae, which is very nutrient-rich, so great for strengthening and thickening hair.
Left - Christophe Robin - Thickening Paste Shampoo - 250ml - £42.50 from Harrods
TheChicGeek says, “This is a real treat. While the colour and texture looks a little disconcerting - you’ll know what I mean when you see it - it’s very thick and brown. It’s like a nutty chocolate spread.
It quickly foams up into a shampoo. With 95% natural-origin ingredients, it is concentrated with pure rassoul clay. Rich in minerals, it is said to gently absorb impurities that suffocate the scalp and immediately brings fullness and body to the roots.
Forget Christophe Robin, I felt more like Pooh Bear dipping my hand in the honey pot using this. It’s a jar, so needs a juggling act in the shower, but this feels expensive and rich. You don’t need much, maybe a large pea size and it states there are around 30 applications in the jar, so is expensive.
This feels really thick and indulgent, there’s not a particularly strong smell, though it does say a blend of woody notes and amber.
I didn’t find it particularly thickening, but then my hair is really thinning. I think you need that bouncy, curly, French boy hair like Timothée Chalamet - here to make it work!"
JF Man has been created by the experts behind one the biggest and instantly recognisable hair brands, John Frieda. Drawing on three decades of experience in transforming hair, JF Man is a dedicated men’s collection - their first - of care and styling products that work together to tackle some of modern men’s most challenging hair concerns.
“Our research revealed a clear demand for dedicated men’s hair care and styling products, with Mintel forecasting +11% growth in the Men’s haircare category through to 2020. The result is two ground-breaking collections that are designed to combat the frustrating natural tendencies hair has as it grows, helping men manage their hair between barber visits, getting them closer to that fresh-cut feeling, every day,” says Karolina Tlalka, Marketing Manager, JF Man.
Left - Lift System Energising Shampoo - £7.50, Lift System Lifting Clay Crème - £9.50, Lift System Humidity Blocking Hairspray - £7.50, Control System Taming Shampoo - £7.50, Control System Calming Conditioner - £7.50, Control System Grooming Gel - £9.50, Control System Sculpting Paste - £9.50, Control System Smoothing Crème - £9.50
TheChicGeek says, “This range is split into two: LIFT for thin, flat hair that needs lift and support; and CONTROL for unruly, dry or thick hair. I’m firmly in the ‘LIFT’ category - the blue accented products - and I already like the way there isn’t a conditioner option. It makes me feel like they know what they’re doing, instead of that annoying thing of a ‘shampoo/conditioner’, because men are ‘lazy’, when, if you have fine hair, you don’t want a conditioner making it lank and greasy.
Within the LIFT option there is a shampoo, clay crème and hairspray. It all feels really light, which is what you want with thin and flat hair. The shampoo has a great texture and contains Keratin Protein and Vitamin B5. The ‘Humidity Blocking Hairspray’ is a non-sticky spray that is truly non sticky and has hold without it feeling too rigid. The ‘Lifting Clay Crème’ is light and doesn’t feel like it’s weighing down your hair.
I like this range because it feels like it’s been produced by somebody who understands the main two differences in men’s hair. The sizes are big and offer good value. You probably don’t need the hairspray and the creme, but at these prices you could easily get both and each of these products will happily last you for months.”
Launching exclusively with Boots