TheChicGeek says, “You’ve probably seen this brand before. This is L’Oréal relaunching the men’s grooming brand, Baxter of California, back into Europe. Established in 1965, it is one of the oldest men’s grooming brands and was acquired by the huge beauty conglomerate, L’Oréal, in 2012. (They’ve been hoovering up a lot of brands over the last few years).
The thing I remember most about Baxter of California was the metal tubes. It gave them a retro and quality feel. These are now gone, though the packaging looks similar and I still like it. I don’t actually remember the products themselves.
Left - Some of the vast Baxter of California range
It’s a big range, but feels reliable. I tried the Oil Free Moisturiser, which I really liked and they also do an SPF option which is great. The Citrus & Herbal-Musk Deodorant, is an alcohol and Aluminum-free stick sensitive skin. I also tried a not very memorable body wash, and, the deep cleansing, black bar of soap. These could both do with a stronger and more longer lasting quality fragrance especially at these prices. Men expect and desire this, now, especially when paying a premium.
The pricing is relatively high, with similar prices to that other L’Oréal brand, Kiehl’s.
It’s simple and easy to understand, which is good, but I’d like to see more of its background and history in its products. Where’s my California sun? Which ones are new? Which ones are your heroes? This brand would be perfect to tap the outdoor/active feel that grooming should be heading in.
If I was going to pinpoint one standout product, then it's the Oil Free Moisturiser.
I’d rather buy this than L’Oréal’s new men’s brand, House 99. Read why here
Right - Everybody loves sunshine - Baxter of California needs to push more of its heritage. Or make some up?!
Perricone MD has launched this new face mask that is designed to be used in the shower. How is a mask meant to be used in the shower you ask? Well, while you're shampooing, shaving, lathering up, the heat and steam of the shower activates the ‘Refreshing Shower Mask’ gel formula. And as an added bonus, it’s designed to protect your face from hot water, and the gel consistency clings to your face, so it doesn't wash away.
The purpose of the mask, which has a cooling factor, is to revitalise leaving skin feeling smoother and softer, while using Dr Perricone’s Nrf2 Antioxidant Support Complex to support your skin when fighting off environmental and oxidative stress. Ingredients such as squalene and jojoba are included to moisturise and increase skin elasticity.
TheChicGeek says, “Now this is a mask idea I can get on board with. Anything that is easy to use and effective will make it into a man’s regime. Men like to try and multitask, even if they are bad at it. Move over sheet mask, we’re going ‘in-shower’!
Firstly, it doesn’t suggest how often you should use this, but it seems quite gentle, so I’d say maybe twice a week. It’s a green gel, not too thick, and goes on easily. It’s tempting to just wash it off, like you would normally a face wash, but you resist. Resist I say! It does also depend on how long your showers are, but by the time you’ve washed your hair and body it should be pushing 5 mins. *checks hot water bill* It does warn it may tingle in a cooling way, but I didn’t feel any reaction.
It didn’t ‘set’, or change and washed off easily, which is usually quite satisfying with a mask. The end result: my face felt extra clean and well prepped afterwards”.
Left - Perricone MD - Refreshing Shower Mask - 74ml - £32
Introducing ‘Oxford & Cambridge Body Wash’ the latest luxurious addition to the Czech & Speake bathing range for gentlemen. This gently foaming and richly fragranced formulation is suitable for both showering and bathing and includes including aloe vera to soothe and refresh and Dead Sea salts to regenerate and tone the skin.
The scent contains French citrus and healing English lavender, topped with herbaceous peppermint, rosemary and bergamot, all perfectly balanced on a base of warm oak moss.
TheChicGeek says, “Let’s be honest, men don’t use expensive body washes religiously throughout the year. The volumes they get through, combined with the high cost, makes it more a treat than an everyday occurrence. Hence, why Christmas is the perfect time to spoil yourself.
Now, this is a treat. A very English treat. When in the shower, this smells strongly of dried lavender, it doesn’t smell like the overall scent which develops, and lasts, into a classic and soft fragrance that you almost wish they could do a version for the washing machine, so all your washing could smell this good.
This is perfect for somebody who wants a soft and lasting, but not overpowering body scent."
Left - Czech & Speake - Oxford & Cambridge Body Wash - 300ml - £38