The Chic Geek's latest vlog looks at his favourite grooming brand of the moment, Buly, Tom Ford launches body sprays as a new way to wear fragrance, pimps his old Sperry Topsiders with a Vibram sole and shows you how to do Gucci black tie with a couple of pieces of velvet ribbon. Watch TheChicGeek video below and subscribe to his YouTube channel here
Who mends their shoes today? What a load of cobblers!
Italian shoe sole brand, Vibram, is a bit like the Pirelli tyres of footwear; often cited and name checked by other shoe brands as a sign of quality. They’ve just opened their own version of Kwik-Fit with the ‘Virbam Sole Factor’. A visit to the cobblers has never really been exciting until now…
Left - My pair of rather sad, but still loved, Sperry Topsider boat shoes before their makeover. The sole had discoloured.
Situated on City Road near Old Street Underground station, a previous cobblers has been rebranded as a Vibram resoler.
Right - I went for something that was bold and made the shoes look individual and different
Think of it as upcycling or reinventing rather than repairing an old pair of shoes. A bit like a premiership footballer wrapping their new Bentley, pimp your old, or not so old shoes, with a bold and colourful sole.
My pair of two-tone Sperry Topsiders had seen better days. The sole had become slightly discoloured and yellowed, so I thought I’d bring these along to try the new concept. They’re also a fun summer shoe so I thought I’d go bold and opt for lime green with thick treads. I think you want your shoes to look altered and standout for the right reasons.
The shoes came out as well, if not better, than I expected and they, now, feel like something original rather than another sorry pair of shoes languishing at the bottom of the wardrobe. Bring on next summer!
It's time to reinvent. This is Vibram's first 'Sole Factor' in the UK and they aim to roll out the idea across the UK and Europe.
The Vibram Sole Factor experience is available from £60.
Right - The new chunky Vibram sole has deep treads
Below - The before & after at the Old Street Vibram Sole Factor