Move over parkrun, welcome to the International Running Club. IRC (International Running Club) is a virtual community and lifestyle brand born from a desire to celebrate the positive spirit of running. The brand’s debut collection of T-shirts, sweats and hoodies carry unique designs that cast people to some of the best running locations on earth.
Designed in France and responsibly manufactured with 100% organic cotton in Portugal, the range is full of colourful creations that are soft to the skin with an ‘impeccable gender-specific fit’.
Sunset run along Copacabana beach? Endless trails through the Coachella Valley?
Tees - £44, Sweatshirts - £80, Hoodies - £88
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A psychedelic outdoor brand? Only in Manchester. Born out of the Manchester-based fanzine, Proper, Hikerdelic was inspired by creators Mark and Neil’s home town of Stockport. Lying between Manchester and the Peak District, Stockport and Hikerdelic brings together the two worlds of rambling and raving. Crossing the streams with late 80s Acid House and technical outerwear, it is said to find the perfect position between indoor shopping centres and outdoor pursuits - ‘where the peak meets the precinct’, as they say.
Starting with printed tees, mugs and sweatshirts over 3 years ago, the brand has expanded to include collaborations with Topo Designs, Holubar and Novesta. For SS19, Hikerdelic goes on a mind-expanding adventure in rugby shirts, shorts and fleece outerwear.
Right - Hikerdelic ‘Hiker Derek’ Pin - £5
Hikerdelic has that dry, but funny Mancunian wit running through it and makes practical and staple men’s pieces fun and different. Definitely something to wear when looking for those magic mushrooms up on the dark and brooding moors.
Left - Hikerdelic - Rugby Shirt Amber/BabyBlue - £65
Below - Hikerdelic - Core Logo T-Shirt Grey/Yellow - £35
Another California based and made basics brands? Sound familiar? Read about The Death of American Apparel here
This time it’s different. Driven by Founder and Creative Director, Adam Vanunu, Cotton Citizen is about experimenting with colour and mastering the art of garment dying. A curated palette of super saturated, eye-catching coluors are released every season, created exclusively with their exclusive dye house’s capabilities.
Inspired by destinations around the world, Cotton Citizen is designed and produced in Los Angeles. Each Cotton Citizen piece is as unique as the person who wears it.
An off-shoot of his family’s American Dye House business, which he took over when he was 20, Cotton Citizen launched with a T-shirt line in 2012, sold exclusively at Fred Segal.
Adam still develops all the dye colours and washes the mens and womenswear collections by hand. He picks the fabric and launders it before he cuts and sews it, just so all the shrinkage gets out.
When Cotton Citizen dye, they provide a colour fascinator to the washes so that the colour doesn't bleed or fade and it stays as rich as the first day you got the shirt.
Everything is made in the U.S. from 100% cotton.
TheChicGeek says, "I really like the vivid oranges and greens with coloured flecks for SS18 and while it is relatively expensive you are paying for the individual attention to each garment."
Left & Right - Cotton Citizen - Sweatshirt - £170, Jogging Trousers - £170 Available at Harvey Nichols
One of the success stories of the British high-street over the last decade, Superdry, knows how to do summer. Known for their statement T-shirts and relaxed cargo shorts, this is carefree menswear to blow out those partying cobwebs.
This summer Superdry are all over holiday vibes, but forget the beach- we all know the real fun starts when the night kicks in. Running down side streets to unplanned parties and night swimming, those warm holiday nights are the best.
The men’s collection features tropical prints, graphic tees, vests and swim shorts, alongside flip-flops and sliders in a variety of colours. Follow the story here
Where will your holiday nights take you? #TheNightIsYoung
Left, Right & Below - Get holiday ready & own the whole night in Superdry Holiday SS17
See the full video below