Keep on running, but no hiding! Getting games fit, TheChicGeek, is doing work on his sprints. Always stretch before you style, that's his advice, and keep things loose and light.
Move over Usain! TheChicGeek means business in his Olympic preparation in a simple vest top and dark shorts. Add matching accessories in everything from navy to electric blue. On your marks, get set, GO!!!
Credits - Trainers - Puma, Water - Smartwater, Sunglasses - Oakley, Socks - Huez, Watch - AVI-8, Shorts - Soar, Blue Hooded Top - Hackett Sport, Sleeveless Navy Top - Soar, Rucksack - UTC00, Self-Tan - EQ Evoa, Face Scrub - Clinique For Men, SPF 30 - Clinique
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See OLYMPIC GEEK 1
The Chic Geek talks about his week in men's style including his lack of love for Vetements & Yeezy, Anya Hindmarch's new men's range, the Fossil Q Founder Smartwatch, UTC00 accessories & That So layered sun protection.
True blue, TheChicGeek uses bold aquas and sky blues to create pops of colour on a clean and fresh base of white. Never one to blend into the background, TheChicGeek stands out amongst the background of brilliant white chalk by mixing the primary shades of blue. How big, how blue, how beautiful!
Get involved #WhiteOut
Credits - Shoes - Blue Sebago Docksides Ariaprene, White Jeans G-Star RAW, Bomber Jacket - Villain, Jean Jacket - GAP, Watch - Nixon, Bum-Bag - UTC100, Bag - UTC00, Shirt - Topman, Blue Neckerchief With Piping - Thomas Pink, Blue Neckerchief - John Lewis, Blue Fragrance - Marc Jacobs ‘Rain’, Fragrance - Miller Harris Étui Noir
Shot by Robin Forster on Olympus PEN
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If you’re bored of Prada you could do very well to look at new brand UTC00. Founded by four worldwide creatives, UTC00 is a truly global accessories brand with an aesthetic that spans continents. Named after Coordinated Universal Time, abbreviated as UTC, a slightly more scientific version of Greenwich Mean Time, UTC00 is Greenwich and they use these different times, plus or minus, to regulate all meeting up and developing the brand.
From Milan, Seoul and London, they know their travel and have developed luxury accessories to suit. The colours are bold yet masculine and the quality details are streamlined for practicality. The majority of the materials, trims, hardware, and other components are custom developed and produced for UTC00. It brings to mind early Prada and the famous nylon rucksack and with prices of around £120 for a bum bag and £210 for a rucksack, it is premium but without the designer mark-up.