Grown exclusively for the Zegna family, Zegna bergamot and petitgrain bigarade capture the sundrenched effervescence of the Italian seaside with a refreshing zest of lemon in Zegna’s latest men’s fragrance. Freesia and dewy leaves impart a soft fluidity to the citrus.
A classic aromatic heart of lavendin, cypress and rosemary adds cool woodiness to the invigorating spice of neroli. Violet leaves and watermelon further facet the fragrance with a green crunch and refreshing splash. The confident ease of the scent emanates from earthy woods, cypriol heart and tree moss, while musk and sandalwood offer golden warmth to ocean-sprayed seaweed for a sensation of the glistening and sun-kissed.
TheChicGeek says, “This needs to be a cologne or used like one - which means you continually reapply - as it’s all about the top. Neroli - orange blossom - is one of my favourite ingredients and this couldn’t come at a better time of year when our nostrils are open and this intoxicating blossom chimes with the season.
The bergamot and neroli go together like chicken and egg, while the other ingredients take a supporting role. This doesn’t last long, but, then it’s all about that initial hit."
Left - Ermenegildo Zegna - Acqua Di Neroli - 100ml - £82 Exclusively at John Lewis from 1st June 2018
Ermengildo Zegna’s Acqua Di Iris takes on a splashy transparency from the high-quality, citrus freshness of Zegna Bergamot - they grow their own - and dewy violet leaves. Elements of spice serve to drive the immediacy of the signature and invigorate the top. Sleek woods and cistus labdanum absolute power the signature with strength in order to zero in on the iris’ masculine heart. All are lightly softened by musk.
TheChicGeek says, “When I first saw ‘Iris’ on the label I was pleased as these is one of my favourite ingredients. Often called orris and derived from the root of the iris, it is mega expensive and as such is very much prized in perfumery. It’s also very Italian, which works with a brand like Zegna.
Orris is said to smell like violets and this is where I have the problem. By adding violet leaves they are taking the fragrance in that direction and it’s too dominant. The woods and musk softens it, but ultimately reminds me that Zegna also do a fragrance called ‘Florentine Iris’, in their pricier Essenze Collection, which I prefer”.
Left - Ermenegildo Zegna - Acqua Di Iris - 100ml - £82 Exclusive to John Lewis
JOOP! WOW! awakens all the senses with captivating top notes of bergamot, cardamom and violet-leaf. A blend of rich absolutes: irresistibly sensual fir balsam, darkly masculine tonka bean and dangerously warm vanilla surabsolute. The foundation is the supremely woody base, noble combination of distinctive woods, vetiver and cashmeran, a memorable signature, full of masculinity, intensity and texture.
TheChicGeek says, “Joop fragrances became synonymous with toilet attendants in dodgy night spots and as such the brand was tinged with the dreaded ‘naff’ label. It’s never really resonated as a fashion brand here, unlike in Europe, and as such doesn’t have much identity.
Pronounced Joop with a J here, or with a Y on the continent, it wasn’t cool enough for people to look pretentious by saying it properly.
Left - JOOP! WOW - 60ml EDT - £39
Time for a clean slate then. Coty, the brand license owner for fragrance, has made an effort with this one. The scent is good. It’s warm, woody and amber-like without being sticky which often happens at this price point.
There’s masculine favourites of vetiver and tonka bean in there and a few gourmand ingredients such as vanilla and green notes such as geranium.
I just think there’s a disconnect between the name, the fragrance and the imagery and bottle. The image is of a mature (gentle)man, the fragrance is quite grown-up and the bottle looks likes a miniature of whisky, while the name ‘WOW!’ seems more immature, fun and for the younger, social media generation.
I actually like the name WOW! it’s quite pop, but it seems more suited to maybe a Marc Jacobs fragrance then something with the serious and old-fashioned hashtag #thescentthatmakestheman
The simple bottle design doesn’t have any shelf appeal and isn’t gimmicky enough. I think they want the One Million crowd with this one.
The fragrance isn’t wow, but then what is? But, it’s good.”