New fashion and home label, under the creative direction of Luke Edward Hall, Chateau Orlando's first collection is called 'Postcards From The Castle', and consists of a selection of fun knitwear pieces (sweaters, cardigans and sweater vests) that are heavily inspired by Luke's core set of influences - contemporary art, 1980s pop music, folklore, the English countryside.
Known for an output that extends across art, interior and product design, fashion and writing, Hall presents an optimistic new chapter: introducing itself with a knitwear collection. Chateau Orlando marries equal measures hazy romanticism and vivid storytelling with a bold and playful approach to colour and pattern. The knitwear is made responsibly in the Veneto region of Italy.
Alongside these, Luke has also collaborated with L'Uniform to offer an exclusive capsule of canvas tote bags, backpacks and pouches.
TheChicGeek says, "Due to his popularity, Luke Edward Hall has done so many collaborations, both home and fashion, it was almost inevitable that an investor - the Milanese Wemanage Group - would come along and suggest starting his own brand.
No doubt named after Virginia Woolf's Orlando, I recently visited the Bloomsbury Group house of Charleston in East Sussex, and you can see how Hall's romantic update of its colourful and romantic look has gained many fans. The Chateau Orlando campaign, shot against the backdrop of a romantic gothic Georgian pile, make for an attractive escape.
Starting with one product and doing it well is the best approach to a new label. Hopefully, it won't be long before we see his discerning eye on other products."