The UK’s leading online store for limited edition sneakers and high-end streetwear, The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods.
The Edit LDN is a leading online destination selling the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors.
Moses Rashid, founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited-edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”.
The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers.
Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.”
Looking ahead, Moses added: “This is a marketplace worth $6bn a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“.
Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service.
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Tom Ford is a clever man. Starting with two of the highest margins categories in fashion - eyewear & beauty - he founded his eponymous company. Fast forward 13 years and he’s developed money-maker after money-maker. Suits, followed by trainers and then jeans, all added to his ballooning business.
Left - Tom Ford debuted his new underwear range during his February AW18 catwalk show in New York
The last big fashion category untouched by the Texan’s magic was underwear. But, no more.
What debuted in his show in February catwalk show in New York was a bit underwhelming. Think Yeezy uncooked sausage coloured trunks; a world away from the sexy, see-through briefs Ford produced when at the helm of Gucci. Calvin Klein could still sleep easy at night, or so I thought. But, looking at the news from British GQ, it looks like they’re more standard tighty-whities, albeit with a velvet waistband. They’re also cheaper than I thought at £55. (I know, it's still a lot for a pair of white pants).
For a man who famously dresses commando, the big question is, will be practise what he preaches?
Below - Briefs by Tom Ford - £55
TheChicGeek is all about pink and green ATM. He's named it 'prawn cocktail & avocado', (you can see more here fresh from the catwalks of Milan) and it has a fun freshness that will see you right into the new year.
There is a lot of baby pink in menswear at the moment, thanks to Kanye and his Yeezy. Don't wear it in his Mad Max style, but team with primary colours, like here, such as blue and green.
Finish the look with quality accessories and plenty of peace & love!
Credits - Full look Paul Smith AW16
Shot by Robin Forster on Olympus PEN
More images & video below
The Chic Geek talks about his week in men's style including his lack of love for Vetements & Yeezy, Anya Hindmarch's new men's range, the Fossil Q Founder Smartwatch, UTC00 accessories & That So layered sun protection.