ADAM brings its grooming atelier to Harrods, opening on the second floor in a unique destination, with an 8-chair atelier that will be positioned in the ‘Men’s Superbrands’ department. Clients will be able to step into ‘The ADAM Atelier at Harrods’ and indulge in the artful hands and discerning eye of their house barbers.
ADAM Grooming Atelier brings old-world craftsmanship and grooming rituals and updates them for the modern world. At ADAM, there is a lean into the history and mastery of the Turkish barber. Since 2016, the award-winning ADAM Atelier has created 7 uniquely designed spaces in London, where men can go to escape, replenish and emerge feeling nurtured and groomed for city life
“We founded ADAM for the modern gentleman who values craft, tradition and artistry.” says Esat Kolege and Oytun Pakcan, Founders of ADAM, “Our clientele reflect the world we live in, whether it’s passion for science, art, commerce or sport, every ADAM man is connected in their ambition and desire to experience rituals that broaden the horizon.”
Exclusive for Harrods, all treatments are performed by Adam’s most senior barbers, who are custodians of the traditional Turkish rituals such as the hot towel, ear flame and massage, which feature in all services. Alongside wet shaves and classic cuts, this exclusive treatment menu will also include facials, threading and blow dries. Adam only use the finest ingredients and unique blends of essential oils that restore, soothe and rejuvenate. Guests can unwind with a freshly brewed Turkish coffee, an expertly crafted oil fashioned or perhaps a Japanese whisky on the rocks from the Atelier’s in-house bar.
The design is by award-winning architect, Inanc Eray. Eray originates from Istanbul also and he mastered his craft for many years under the visionary, Zaha Hadid. He creates spaces with purpose and strength. The Atelier, like the historic Hammams, assures privacy and complete focus on the client. Enter the Atelier and you will see a long strip of Marmara marble, the same material used in the Hammams of Istanbul, cuts deeply through the space. Floating on this is a unique dark chestnut structure that houses each grooming cabin. Confident and assured, it creates a relaxing and compelling atmosphere while providing privacy and focus of attention.
Services start from £30
Second Floor, Harrods, 87-135 Brompton Road, Knightsbridge, London SW1X 7XL
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