Dunhill Driven is said to be inspired by the man who is fearless, has confidence and persistence. A fragrance for the man who is a warrior at heart, it opens with a blend of bergamot, lime, red apple and plum. The heart of the fragrance delivers freshness with a blend of cardamom, cinnamon, and jasmine, all harmoniously combined with velvety rose. The base maintains a warm depth, with notes of amber, amyris wood, vanilla, cedarwood and musk.
Left - Dunhill - Driven - Available at The Fragrance Shop - EDP 100ml - £64
TheChicGeek says, “Dunhill has had more brand directions than a compass and aesthetic reinventions than the cast of Friends. Creative Directors have come and gone - it's currently Mark Weston, formerly of Burberry - and the brand has pin-balled from one new look to another over the decades. The current vibe is fashion cool, but as a style observer, they need commit before I do.
As for the fragrance, it is well thought out. Great name, referencing the Dunhill motorcar heritage, while feeling modern with the packaging and branding. The monochrome design on the box is pulled from a current runway shirt. The bottle is great with its large black gear top.
Dunhill has done some great men’s fragrances over the last few years. This feels safe and commercial. The three main scent pillars are a top of red apple, middle of cardamom and base of cedarwood. It would have be nice have something more forward thinking with a name like Driven, but it’s an easy wear and if you’re a fan of Boss Bottled you’ll love this.”
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