The global launch of L’Oréal Men Expert's One-Twist Hair Color is said to unveil the secret to simple, natural-looking grey coverage requiring no more effort than a quick shave. With its ammonia-free formula, this product innovation raises the bar in men’s hair colour. It makes grey coverage effortless, delivered in an easy-mix bottle with an integrated brush.
Left - L’Oréal Men Expert - One-Twist Hair Color - £9.99 from Boots
Using a smartphone to scan the QR code on the product’s box instantly launches a digital tool, which uses 3 quick, simple questions to help men decipher their ideal shade from the 7 colours in the One-Twist Hair Color range. The tool also gives the lowdown on how to use the colour, product ingredients, and customer reviews.
TheChicGeek says, "This really is as simple as it says. Twist, following the direction of the arrows, shake, remove the plastic stopper between the bristles, squeeze a little bit, then comb through.
No smell, leave 5 mins and rinse off. It didn't even stain your hands or the pillow. The results are consistent and coverage was good. There's plenty of product to leave and use again. This is so quick and easy, you'll use it as a regular top-up product."