'Skincare for the ‘On’ generation', *calls Roger Federer!* Wake is the young beauty brand tailored to the skincare woes of a generation connected. Innovative products said to solve the problems of a non-stop lifestyle including long hours on screens emitting blue light, working out at the gym and the lacklustre, photo-aged skin that can result. Wake was born in 2018 from two smart Millennials - Anton Burton, 30 and Alex Mavor, 29 - noticing these issues in themselves, their families and friends .
The Wake story begins with just three essentials: an Eye Gel, a Face Cream and a Face Mask. All products are fragrance free and gender neutral or come with a natural scent. And all come housed in glass jars to reduce plastic consumption and recycled cardboard packaging which is also recyclable.
Left - Wake - Eye Gel - 30ml - £22.98, Face Cream - 50ml - £24.98, Face Mask - 50ml - £27.98
TheChicGeek says, “Not be confused with Waken, the hipster mouthcare brand, Wake, sticks to the simple formula of three products: face, eyes, mask.
I was actually surprised both founders were male, not really sure why - Anton and Alex, who met at University - maybe because the packaging is fairly neutral, but I would have lent towards the feminine.
The Face Mask is Millennial pink - Australian pink clay - and has a satisfying restful result. The Face Cream is light, non-greasy and nourishing and so too the eye cream. While not that memorable, fragrance free, these products feel reliable and the packaging says quality.
There could possibly do with putting the directions on the actual products, especially on the Face Mask, as you’re not using it everyday and we forget. And, like I always say, an SPF in the daily/daytime products.”